Burn 60 is high-intensity interval training fitness program in Brentwood and West Hollywood, CA. Owner Janet Crown was the first to bring HIIT fitness to the Los Angeles area, but her brand was not as strong as its ardent following.
We created communication that focused on the amazing workout, but also the incredible atmosphere where everyone felt supported, encouraged and motivated.
We started on this project as we always do with a vision board and a story about the brand. From there we dove into creating a new brand identity, collateral, signage, web design and development and interior direction for the gym. The positive atmosphere was summed up with the new tagline:
Brand Identity Refresh
Messaging + Communications
Interviewed + Hired Burn 60 CMO
Collateral: Brochures, Signage, E-mail templates
Website Wireframes, Copywriting, Development
Merchandise Souring and Design