The owners of Briggs Ranch and a team led by Convergence Investments had a bold vision: to build a net zero community in San Antonio, Texas that served as a living laboratory of sustainability within a 1,000 acre eco-friendly development.
We collaborated with Lake Flato, Rialto Studio and Brass Partners to create a brand from the ground up, and design a community of the future.
To quickly get up to speed, BREAD and Convergence led a charrette with the country’s most robust sustainable building initiative, The Living Building Challenge.
Together, we ideated on which elements would be non-negotiable in developing The Granary.
Three pillars were identified:
Preserve natural resources
Instill a growing connection to the land
Celebrate the pursuit of living healthier more sustainable lives.
The story of The Granary, woven through a visionary brand book, was the catalyst to bringing on key strategic partners including local universities, politicians and environmentally driven NGO’s.
Vision + Project Management Services
Core Community + Brand Value Development
Name + Aesthetic Generation
Brand Identity + Brand Vision Book Design + Development
Project Messaging + Communications
Coordinated with Architecture and Land Use teams
BREAD is an investor in The Granary, which is still in its development stage.